Tips on Marketing Your Business Using CD Business Cards.


CD Business Cards are fast becoming one of the most widely
heralded marketing tools used today. Why, because quite
simply they work. The information delivered on such a small
disc and the overall impact is unmatched. (Plus they’re really
fun to hand out.)

Over the last few years some very interesting changes have
taken place in this e-card market. With the introduction of
CD business cards, CD-R business cards and shaped CDs,
companies from industry and manufacturing to service and
retail have put together some incredible multimedia presentations.

In basic terms, CD-ROM Business Cards are mini CDs that can be
programmed to deliver multimedia presentations, product catalogues, video infomercials,
web sites, links, resumes and much more. They are a fabulous way
to bring new visitors to your business or website. If used properly they can deliver a much higher ROI
(return on investment) than conventional marketing. We have found the following
has proven successful for a number of our clients.

KEEP IT SIMPLE: The CD Business Card has the power to deliver a high impact full blown media
presentation with sights, sounds bells and whistles. In my experience it is best not to over do it.

Grab the customer’s attention with a brief introduction, get your point across
and provide a URL link and contact info. Don't get involved in a presentation that takes 15 minutes to view,
unless you know they want to view it. Make sure the card is self executing so all the viewer has to do is insert the CD into their ROM drive sit back and view the presentation.

CONTESTS: Although CD cards are intriguing enough by themselves you can
ensure the prospective client will view its
contents by using the card to run a contest. Simply code the discs with a series of numbers and encourage
the viewer to visit your web site or location to check for the winning number.